You are at the heart of your evolution.
Who We Are
At Ulexite, we believe that the most powerful path to growth is expanded self-awareness. Our human-centered coaching approach bridges the gap between high-performance business strategy and the personal insights required to lead with empathy and clarity.
is set in stone
Our philosophy
Ulexite is a mineral with unusual and special properties - it can transmit light and images along its fibers. When you place it over text or a picture, the image appears on the top surface as if it’s being projected through the stone.
Ulexite reminds us that our inner structure shapes how we see and interpret the world. Just as the stone must be positioned correctly to transmit a clear image, your perspective and mindset can shift to gain clarity and move forward with purpose. At Ulexite Coaching, your growth is our specialty.
EI in the Moment
Our mission is to redirect executive performance back to its most vital source: the human being operating in this moment. We believe that when you master EI in the moment, you don't just achieve targets— you cultivate environments where innovation, empathy, and sustainable growth flourish as natural outcomes of clear, conscious leadership.
The Values That Drive Us
Leadership Happens in a Moment
We move beyond generic strategies. Each moment demands its own unique approach - and operating this way actually requires less energy.
Innate Potential
Unlocking the creativity that already exists within you. We believe peak performance is a natural byproduct of self-alignment.
Action-Oriented
Vulnerability is seen as a high-performance trait and is used to drive toward action and results. A way to determine aligned action is foundational to it all.
The mind behind the transformation.
Dayna Catropa
Founder & Lead Coach
With twenty years of experience at the intersection of business and education, Dayna specializes in decoding patterns and enhancing systemic results for global executives.
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Two things you should know: she uses at least one metaphor in every conversation and she loves LEGO.
With degrees from Cornell University in business and Harvard Graduate School of Education in Psychology and Human Development, Dayna has a strong foundation at the intersection of business and education.
Honing her business acumen through professional roles at boutique consulting firms and Harvard University, along with nearly two decades of consulting experience in strategy, market research and growth.
Over 15 years of teaching experience at Harvard University in the areas of emotional intelligence, creativity and management. She has also designed and delivered programs for global executives through Harvard Business School Publishing. United Nations.
The Evolution of Ulexite
Ulexite was founded on a simple yet profound realization: that the highest level of executive performance is inseparable from the depth of one's emotional intelligence. We saw a professional world filled with strategy but starving for self-awareness—the kind that can bring a sound strategy to life.
Our journey began in London, working with high-impact founders who felt the weight of their own potential. By shifting the focus from 'what' they were doing to 'who' they were being, we unlocked transformative results. Today, Ulexite stands as a beacon for human-centered growth, bridging the gap between psychological depth and excellence in any field.